Business: Holiday Hotel For Cats, the cat-only pet hotel
Owner: Margaret Hughes
Margaret knows cats. She speaks to them, reads their thoughts, and knows how much they love video chatting with their owners. While communicating with cats comes naturally to Margaret, she finds that persuading their owners to bring in their cats is not so easy. That's where Rhett & Link come in. For the Holiday Hotel for Cats commercial, they choose to bypass owners altogether and target their commercial directly at TV-watching cats. Margaret's telepathic cat connection comes in handy when Rhett & Link decide to have her cats write the commercial for them.
Business: Supershmuttle, a doggie daycare and transportation service
Owner: Judy Rudin
Dog owners who feel guilty about leaving their dogs at home don't know about Judy, a woman who makes a normal doggie day care look like boot camp. With her large Astroturf front yard and "shmuttle" vans, Judy treats dogs to a daily cage-free "van-tastic voyage," complete with harmonica accompaniment. For her local commercial, Rhett & Link decide to guilt-trip dog owners into taking their beloved canine family members to Judy's day adventure for dogs.
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