Alex takes a closer look at some of the most powerful technology brands in the world - including Apple, Microsoft, Sony, Nokia, Facebook, and Google - how have they become so central to our lives and how do they plan to stay ahead of the game? He finds out why Microsoft now have to spend billions of dollars every year on development to score a hit product and why games console companies are willing to lose billions to get their product in your living room. He discovers how technology format wars are being determined with the help of the porn industry and how Apple has literally become a new religion.
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Secrets of the Superbrands - 1x01 Technology
- Poor
- Nothing special
- Worth watching
- Pretty cool
- Awesome
- Aired May 17, 2011
- Episode 1x01
- Show special No
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