Alex Riley thinks he's immune to brands. When it comes to fashion, technology and food brands he just goes for the cheapest and what works for him. He's convinced he's not seduced by the advertising, celebrity endorsements and hype which surrounds the big global brands. So how did that pair of Adidas trainers get in his wardrobe? And how did that can of Heinz Baked Beans make it into his shopping trolley? And why does he have a Nokia mobile phone in his pocket rather than any other make? With the help of marketeers, brain scientists and exclusive access to the world of the superbrands Alex sets out to find out why we buy them, trust them, even idolise them.
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1x01
Technology
aired May 17, 2011
- Poor
- Nothing special
- Worth watching
- Pretty cool
- Awesome
Activity
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Followers (5)
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JasNorris last seen Dec 11, 2023
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Importer Status
- Last Checked 3 hours ago
- Last Updated Feb 28, 2021
Comments
This is fantastic. Well, the fashion one was a bit boring imo. But I want more!