Poundworld CEO Chris Edwards is facing an assault on all fronts, and it's not just from his rival stores.
Facing a £1 shoplifting epidemic, Chris decides to stop relying on his cardboard coppers and instead employ undercover store detectives to catch the culprits. Each item may only be priced at £1, but Chris believes it is costing his company up to £5 million a year.
Elsewhere, a big discount retail chain is trying to poach Chris's staff. Will the manager of Colwyn Bay's Poundworld, Sally Pritchard, be tempted by a 20% pay rise?
Chris prepares to open a new shop in Derry/Londonderry in Northern Ireland but his head of human resources, Frances Dove, makes a shocking discovery; just around the corner from their new premises, there is another shop called Poundworld already trading. Chris discovers the store is owned by a rival company; can he persuade them to change their name in time for Chris's new shop's big opening?
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