Adam Boland was just 26 years old when he was handed the reins of the ailing Sunrise program on Channel 7.
It was the start of something very new and a game changer for the networks.
Some observers credit Boland with paving the way for the current ascendancy of the Seven Network.
But it's been a tempestuous ride for Adam Boland.
Now in the aftermath of a very public implosion, he's walking away from the industry that he says nearly destroyed him.
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