Art historian Professor Richard Clay immerses us in the febrile world of viral media, exploring the popularity and meaning of internet memes, from LOL cats to emoji, pratfall videos to ‘dank’ alt-right satire. Playfully fusing the conventions of a BBC Four authored documentary with a throwaway YouTube video style, the film examines the rise and rise of this new visual language and asks what makes a few memes cut through and spread so intensely, while the vast majority fall quietly by the wayside.
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BBC Documentaries - 2019x42 How to Go Viral: The Art of the Meme with Richard Clay
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- Aired Mar 20, 2019
- Episode 2019x42
- Show special No
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