Parental outsourcing has become big business. From etiquette lessons, to professional potty trainers who guarantee results in three days, modern parents have never had so many experts to choose from. If they can afford it. For some, parental support services are a necessity of modern life, enabling quality time between parents and their children. Others feel strongly that the burgeoning business is simply a by-product of lazy parenting.
Too Posh to Parent, a one-off documentary, explores this polarising subject by meeting the providers of parental services to the super rich, and the wealthy families that use them: from 34-year-old Nina Naustdal, and her household of full-time staff, to family concierge Lucy Challenger, who is on a mission to find a client a nanny who can both cook vegan food and ski. Going behind closed doors at well-heeled family homes, the programme uncovers how some wealthy parents spend their money on raising their kids.
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