Channel 5 (UK) Documentaries - 2024x06 - Loyalty Cards: Are They Worth It?- Followmy.tv

Alexis Conran investigates whether loyalty cards save consumers money when shopping, looking into the possibility that supermarkets could be inflating prices only to discount them. Alexis discovers how supermarkets offer a reduced price in return for an exchange of data from shoppers, speaking to those responsible for handling the data and making profits from it.