In need of publicity for the opening of his new Empire Hotel, Chuck decides to move up the hotel's nightclub opening and enlists Serena's help to get the word out to her celebrity clients. Feeling left out of the planning, Blair attempts to win Chuck's approval by secretly helping him with a problem concerning opening night. Meanwhile, Dan is unnerved when he finally watches one of Olivia's infamous sex scenes with co-star and real-life boyfriend at the time, Patrick Robinson (guest star Simon Miller) in one of her movies.
Also, Jenny is forced to choose between her relationship with Eric and her new role as Queen Bee of Constance Billiard because by tradition, she and the Mean Girls are not allowed to have any friends, except the ones their own vicious and cynical circle. Elsewhere, Rufus gets Lily into the Halloween spirit by taking her out to a costume party.
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