This NOVA episode examines direct marketing, a phenomenon that affects thousands of people, yet remains mysterious to most civilians. Advertisers are able to keep detailed tabs on their potential consumers, managing to land targeted ads in their mailboxes each week. Researchers uncover the controversial secrets and complex formulas that allow direct marketing to thrive.
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- Poor
- Nothing special
- Worth watching
- Pretty cool
- Awesome
- Aired Nov 27, 1990
- Episode 17x18
- Show special No
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