Forty-year-old celebrity hairdresser Adee Phelan shot to fame after giving David Beckham his iconic World Cup Mohican. A decade on, Adee has his own internat... read more
When Ivan Massow started work as a 17-year-old insurance clerk, he spotted a gap in the gay market. It has made him a multi-millionaire. Ivan goes undercover... read more
Inventor Edward Douglas-Miller had a privileged start in life but suffered tragedy when one of his daughters died at two days old. Undercover in Norwich, he ... read more
Lee Stafford, one of Britain's most successful celebrity hairdressers, goes undercover in Salford, where his experiences help him come to terms with his moth... read more
Dr Chai Patel used to own the Priory Clinic, the centre often associated with celebrity rehab. Chai goes undercover as a doctor in Sheffield, to help people ... read more
Mike Greene is a self-made millionaire who attributes his success to starting work at the age of seven. He returns to his home town, Peterborough, to see if ... read more
Charles Allen has been Chief Executive of ITV and Chair of EMI; he's on the board of Tesco and Virgin Media, and the Olympic Committee for 2012. He goes unde... read more
Self-made millionaire Mike Holland goes undercover in Grimsby, where the organisations he works with help him deal with tragedy from his own family past.