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The Apprentice Season 17

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17x01 Antigua Tourism aired Jan 05, 2023

Lord Sugar’s candidates touch down on the Caribbean island of Antigua to sell and run bespoke tours. Then, back in Blighty, one candidate is sent packing.

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17x02 Bao Buns aired Jan 12, 2023

The candidates manufacture bao buns to punt to the public and corporate clients, but kitchen explosions and a maths meltdown lead to a grilling in the boardr... read more

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17x03 Cartoons aired Jan 19, 2023

Week three and teams create a new preschool cartoon to pitch to industry experts; but incomplete characters and sketchy storylines lead to one candidate bein... read more

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17x04 Brighton Discount Buying aired Jan 26, 2023

The candidates are sent to Brighton to secure nine items synonymous with the area. After a race to the finish, it’s rock bottom for another candidate in the ... read more

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17x05 Electric Motorbike Advertising aired Feb 02, 2023

The candidates brand and advertise a new electric motorbike, but confused concepts and violated visions result in one candidate being fired.

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17x06 Dubai Corporate Hospitality aired Feb 09, 2023

The candidates jet off to Dubai to run corporate away day experiences. Choppy waters and desert disasters result in another candidate being fired.

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17x07 Children's Lunchbox and App aired Feb 16, 2023

The teams design a new lunchbox and app to pitch to industry experts. Poor decisions, dreadful execution and dodgy disclaimers result in one candidate being ... read more

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17x08 Immersive Event aired Feb 23, 2023

Lord Sugar’s candidates get into character as they host immersive events. Bad deals and plummeting profits mean one candidate is sent packing.

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17x09 Male Beauty aired Mar 02, 2023

The candidates create new men’s skincare products. Unoriginal concoctions and disastrous recipes lead to a lack of sales, and in the boardroom, there’s a sho... read more

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17x10 Dog Food aired Mar 09, 2023

Lord Sugar’s candidates create a new dog food to pitch to major retailers, but barking mad recipes and bland brands fail to impress. In the boardroom, anothe... read more

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17x11 Interviews aired Mar 16, 2023

Some familiar faces return to interrogate the business plans of the final five. Their deep dive reveals fictitious figures, crazy concepts and absurd ambitions. read more

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17x12 The Final aired Mar 23, 2023

The two finalists must launch a new business and pitch it to Lord Sugar for the chance to win his £250,000 investment and become his next business partner.

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