The Apprentice Season 18

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18x01 Highlands Corporate Away Day aired Feb 01, 2024

Week One. Lord Sugar’s candidates host a corporate away day in the Scottish Highlands. Back in the boardroom, one candidate is sent packing.

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18x02 Cheesecakes aired Feb 08, 2024

It's week two and the candidates manufacture miniature cheesecakes to sell to the public and corporate clients. But crumbling cakes and maths meltdowns lead ... read more

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18x03 Virtual Escape Rooms aired Feb 15, 2024

It's week three, and the teams create a new virtual escape room to pitch to industry experts. Boring branding and confusing concepts lead to one candidate be... read more

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18x04 Discount Buying aired Feb 22, 2024

It's week four, and the candidates are sent to Jersey to secure nine items synonymous with the area. After a race to the finish, it’s au revoir for another c... read more

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18x05 Formula E aired Feb 29, 2024

Lord Sugar's candidates launch a new Formula E team before pitching for sponsorship, but questionable designs jeopardise multi-million-pound negotiations.

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18x06 Cereal aired Mar 07, 2024

The candidates must design and create a brand new breakfast cereal to sell to industry buyers. Bland recipes and boring boxes result in another candidate bei... read more

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18x07 Budapest Tourism aired Mar 14, 2024

Lord Sugar’s candidates touch down in the Hungarian capital of Budapest to sell and run bespoke tours. Back in Blighty, one candidate is sent packing.

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18x08 XBUS Advertising aired Mar 21, 2024

Lord Sugar’s candidates brand and create an advertising campaign for a new electric vehicle. Boring branding and confusing adverts mean one candidate hits th... read more

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18x09 TV Selling aired Mar 28, 2024

The teams are tasked with choosing a selection of products to sell live to the nation on one of the UK's leading TV shopping channels.

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18x10 Vegan Alternative to Cheese aired Apr 04, 2024

Lord Sugar's candidates are tasked with creating a new vegan alternative to cheese to pitch to major retailers. But unusual recipes and bland brands result i... read more

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18x11 Interviews aired Apr 11, 2024

Some familiar faces are back to interrogate the business plans of the final five, and with £250,000 in touching distance, there’s tears, tension and tough love. read more

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18x12 The Final & You're Hired! aired Apr 18, 2024

Two finalists will be tasked with launching a new business and pitching it to Lord Sugar for the chance to win his £250,000 investment and become his next bu... read more

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